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The market for luxury goods in China composes a significant proportion of all luxury goods sales worldwide. In 2012, China surpassed Japan as the world's largest luxury market.〔(【引用サイトリンク】url=http://edition.cnn.com/2013/02/08/business/china-bans-luxury-product-ads/index.html?hpt=hp_bn5 )〕 According to a blue paper on commercial development in China, released in 2010 by the Chinese Academy of Social Sciences (CASS), China's luxury goods market had increased to US$9.4 billion by the end of 2009. This accounted for 27.5% of the world's luxury goods market,〔(China to be world's biggest luxury goods market in five years: blue paper )〕 an increase from 25% in 2008.〔(China becomes world's 2nd largest luxury market ), People's Daily Online, July 27, 2013.〕 On current growth rates, the luxury goods market in China is expected to grow to US$14.6 billion by 2014.〔(Keywords to learn China ), ''The Korea IT Times'', May 28, 2010.〕 ==Market characteristics== Chinese luxury goods consumers are younger than their European counterparts, belonging to the 18-50 age group, compared to Europe's consumers who are generally in the over 40 age group. For this reason, China's luxury goods market is expected to grow faster than that of Europe's.〔 Many of the young luxury goods buyers are self-employed or professionals. According to the consulting firm McKinsey & Company, 80% of Chinese luxury goods buyers are under 45, compared with 30% of luxury goods buyers in the United States and 19% in Japan.〔(China still has an appetite for luxury goods )〕 Retail sales in China account for only 7% of global retail sales of luxury consumer goods; however, Chinese buyers account for 25% of global retail sales of luxury consumer goods. Many shops in international travel destinations have specialized staff devoted to Chinese customers.〔 According to 2007 Global Luxury Survey by ''Time'' magazine, most luxury goods buyers in China buy luxury products as a status symbol. The top five luxury watch brands in the country are Rolex, Omega, Cartier, Vacheron Constantin, and Breitling.〔(Global Luxury Survey: China ), ''TIME''.〕 In a confidential report titled ''"China Luxury Market study 2010"'' in November 2010, the management consulting firm Bain & Company noted the top three luxury brands in China are Louis Vuitton, Chanel and Gucci. According to the report, watches and bags led the growth of the luxury market in 2010. The report documented the top three luxury brands in the country for the following products:〔(China Luxury Market study 2010 ), Bain & Company.〕 Following a ban instituted in October, 2012 on government agencies purchasing luxury goods, often used as "gifts", sales of luxury goods in China remained strong, but slowed, even falling slightly for some luxury retailers in the 4th quarter of 2012. As of February 2014 2/3rds of the luxury goods purchased by the wealthy in the People's Republic of China were purchased by tourists in Europe and the United States where, particularly in Europe, high-end retailers have hired staffed fluent in Mandarin.〔("Catering to the Chinese Shopper’s Grand Tour" ) article by Nicola Clark in ''The New York Times'' February 3, 2014〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Luxury goods of China」の詳細全文を読む スポンサード リンク
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